When it comes to technical SEO, meta tags play a major role. Meta tags are HTML elements that provide metadata about the page, allowing search engine crawlers to better understand and interpret the content. They can make a huge difference in driving organic traffic and influencing visibility on SERPs.  Unlike traditional HTML tags, meta tags don't appear in the body of the web page but are instead part of the page's code. The four main meta tags are title tags, [[canonical tags]], description tags, and robot tags.  Title tags are key informative labels for each page of your website. They clearly identify what is included on each page so crawlers know what information to prioritize. Canonical tags let you specify which specific version of similar URL's should be indexed.  Description meta tags enable search engine users to learn what the page contains by providing a brief summary that appears under its title on SERPs. Lastly, robot metatags regulate how search engines access and index your website's content by determining which activities can be carried out.  Understandably optimizing all meta tag attributes requires more time than just adding them once; however, taking this step will guarantee improved SEO results as fewer duplicate errors will occur, consequently allowing your website stronger rankings on SERP's.